Social Media – know where your efforts will net you the most results
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With the blinding growth of online social network marketing, where can your business net the most results to engage your target audience? The first step is to know which of the social media-spheres are now getting indexed by search engines. Just the past year did Google, Bing, and Yahoo settle on an agreement with social media sites such as Facebook and Twitter to include them in SERP results. So now the question to ask your SEO is which one can your business net the most results from your SEO efforts and which Search Engine prefers what social media sites?

You Tube-Picasa-Twitter-Flickr-Facebook-MySpace-LinkedIn-Digg-Delicious-Reddit-Stumbleupon

Try to set aside some time every day to actively participate in online communities relating to your field or running a business. Simply getting your voice out there and talking with others who have similar concerns to yours is a powerful way to make contacts.

That’s why calling on a professional SEO to help develop your online strategic marketing plan is the sound choice. Researching target markets, consumer groups, evaluating the effort for your business (meaning how are you going to get business from any given effort) against the return on that effort and measuring the benchmarks for success are all what professional SEOs could provide to you for social media marketing, which leaves you to the most important business – that of running your business.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for. To get the most of your internet presence, visit Idaho-SEO. 71% of all consumers begin their search online – do they end with you? Let my professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

Written on January 18th, 2012 , iMarketing Consulting, SEO, SMO
Social Media Optimization – it’s the new SEO
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In the world of internet marketing, the newest industry shift is at hand. As Ben Elowitz points out what is apparent in the internet marketing industry, it’s no longer about gaming search engines and buying up paid click keywords. Successful internet marketing now includes optimizing your social media presence.  The evolution of consumer use of the internet has evolved from from research, to search, to validation and now is at social interaction. It’s this new step in the funnel that enriches the ability of digital  and even brick-and-mortar businesses to engage customers and capture interest. From the use of Twitter apps in customer service communication to building a niche tribe who is searching for your solution through social networks, the internet has established its dominance in business application and taken marketing to its most interactive level in history.

But it’s not just about jumping onto the bandwagon of Facebook or MySpace pages. It’s about recognizing the quickly increasing value of social networking and integrating it’s use in the most effective method for your business. Whether you finding new prospects,  engaging existing customers, expanding your product exposure or deepening the relationship with your existing loyal followers, social media is a valuable tool and to deny that is to become the next DoubleClick or Friendster.

That’s why calling on a professional SEO to help develop your online strategic marketing plan is the sound choice. Researching target markets, consumer groups, evaluating the effort for your business (meaning how are you going to get business from any given effort) against the return on that effort and measuring the benchmarks for success are all what professional SEOs could provide to you for social media marketing, which leaves you to the most important business – that of running your business.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for. To get the most of your internet presence, visit Idaho-SEO.  71% of all consumers begin their search online – do they end with you? Let my professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

Leave A Comment, Written on November 2nd, 2010 , iMarketing Consulting, SEO, SMO Tags: , , , , , , , ,
Go beyond Facebook and Twitter for your social media optimization
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You have your website, you’ve created a business Facebook page and have a Twitter account. You feel like you have put your business out there in the digital world and then…now what? How can you most effectively use your social media profiles to find prospects, gain clients and maintain relationships? Also, why stop there? Facebook may not necessarily be the best social mediasphere to have your business online. Twitter followers may not be your best target customers or prospects. How can you know where to be online and how to best use your [limited - come on! we're small biz owners here.] online marketing and SEO efforts. There are other very effective social network options that may be better suited for your business and finding your best target (and revenue producing) audience.  It’s now no longer about being present on social media, it’s about  maximizing your presence on every relevant social media service. Facebook and Twitter don’t allow very much branding within their generic profiles, they also don’t share usage data (or analytics). Building a more personalized social network will not only allow you to stand out, but customize your users’ experience as you wish it to be.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for. To get the most of your internet presence, visit Idaho-SEO.

71% of all consumers begin their search online – do they end with you? Let our professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, don’t rely on kids just out of college, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

Leave A Comment, Written on September 27th, 2010 , iMarketing Consulting, SEO, SMO Tags: , , , , , , ,
Idaho SEO Expert blog: Don’t “make your links appear natural” just make them naturally
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I think it absurd every time I get one of those poorly worded ESL emails from the purported SEO service attempting to hawk “natural looking” links. If  you are engaging in real online marketing, engaging in social media, finding linking opportunities from real synergistic businesses, then there is absolutely no reason to buy anyone’s service that purports to “create natural looking links”.  These are just link farms in SEO’s clothing (from the adage “Wolf in Sheep’s clothing”) and bound to get you little more than downgraded or banned in search engines and out a few hundred or thousand wasted dollars.

Today’s world of social media allows businesses more opportunity than ever to connect to and engage their target audience, buyers and prospects, in a shared dialogue. No longer does a business have to wait for a consumer to walk through the front doors of a store front, brick & mortar or online store, to engage visitors. This is such an exciting time as it’s made marketing for small businesses so much more efficient and cost-effective.

So, if you are using social media, publishing and engaging your audience, working with your SEO to follow a sound online marketing strategy, those links will come naturally and even more importantly, you will have found your target audience; not manipulated your way to the top of a SERP.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for. To get the most of your internet presence, visit Idaho-SEO Expert.

71% of all consumers begin their search online – do they end with you? Let our professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

4 Comments, Written on February 7th, 2010 , iMarketing Consulting, SEO Tags: , , , , , ,
SEO is not always about the #1 spot: Why Market Share is the Golden Key
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Any good marketer knows that magic word known as: market share. Market share, according to Wikipedia is defined as, “the percentage or proportion of the total available market or market segment that is being serviced by a company.”   What would you do to achieve 40% market share of your business niche? In the world online real estate (a.k.a. first page organic SERP results), market share relates to dominating the first page of any given Search Engine Results Page (SERP).  By dominating this prime real estate space with results that all point back to your company, then you have achieved the prized SEO, “Page Domination”.

While being #1 is pretty awesome, would you rather pour all of your resources so that you can have 1/10th of the market share of a search engine result or would you rather achieve 4 results on that first page with those same resources and efforts? 10% or 40% market share? Don’t answer, it’s pretty obvious.

I love having 4 to 5 organic results pointing back to my website for my top keywords.  Not to say I don’t strive for #1, but until I’m there, I’m taking positions 3, 5 7 & 9 if I have to. And what does that get me? 40% of that keyword’s market share. Consumers looking for my services coming to me, through direct traffic, referral traffic and social media route.  In the world of SEO, page domination is a far better indication of successful, broad range search engine optimization, than just about anything else.

If you put all your eggs in one basket – i.e. all your money & effort on being #1 on one keyword, that may suffice. But what will truly garner more consumer traffic to your business is page domination. Online consumers are getting savvy. They are the same ones that realized that “AAArdvark Plumbing” was not necessarily the best business to unclog their kitchen sink, but just the one that manipulated the alphabetical listings of the phone book.

Having multiple results back to your site on the first page, in addition to first result listing, not only provides you with consumer traffic right to your online front door, but having results from multiple sources provides validation. Something that online consumers are now seeking when looking for your business.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for. To get the most of your internet presence, visit Idaho-SEO.

71% of all consumers begin their search online – do they end with you? Let our professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

1 Comment, Written on January 22nd, 2010 , iMarketing Consulting, SEO Tags: , , , , , , ,
Don’t Feel Obligated
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I like this quote from Google, it really emphasizes the need for good SEO services, not those trying to manipulate the industry for exhorbitant fees.

“Don’t feel obligated to purchase a search engine optimization service. Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from the Google index.”

That’s why calling on a professional SEO to help develop your online strategic marketing plan is the sound choice. Researching target markets, consumer groups, evaluating the effort for your business (meaning how are you going to get business from any given effort) against the return on that effort and measuring the benchmarks for success are all what professional SEOs could provide to you for social media marketing, which leaves you to the most important business – that of running your business.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for.

To get the most of your internet presence, visit Idaho SEO. 71% of all consumers begin their search online – do they end with you? Let our professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

15 Comments, Written on December 3rd, 2009 , SEO Tags: , , , , ,
Social Media – Don’t jump on the bandwagon
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I just read an article by my favorite internet marketing guru in which she mentioned that jumping on the social networking bandwagon can be more like social NOT working. With all the social media sources and outlets, trying to tackle them all at once could end up causing a lot of frustration and unproductivity. It’s TRUE!

While I have said before that the world of online social networking gives you more opportunity than ever to interact with your clients, prospects and visitors – OUTSIDE of the transaction moment. There’s so much out there now in the online social media world, it’s hard to know which ones are more than one-click-wonders, up and coming into the mainstream internet marketing “must-haves”, or are here today – gone tomorrow (anyone remember Friendster?! The online social network grandfather of MySpace and Facebook which died a sudden death when their technology infrastructure couldn’t keep up?). And most important to know which one is going to gain you the most return on effort and return on investment?

Jumping on the bandwagon of social networking and social media marketing is easy, it’s made for the do-it-yourself-er business person, however knowing your options and developing your strategic plan to find out where your target market actually IS before you spend a lot of effort to place yourself there will save you hundreds of your own hours. For example, digital marketers are loathe to place themselves in the paper yellow pages when they know their target market is solely online in cyber world.

That’s why calling on a professional SEO to help develop your online strategic marketing plan is the sound choice. Researching target markets, consumer groups, evaluating the effort for your business (meaning how are you going to get business from any given effort) against the return on that effort and measuring the benchmarks for success are all what professional SEOs could provide to you for social media marketing, which leaves you to the most important business – that of running your business.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for.

To get the most of your internet presence, visit Idaho SEO. 71% of all consumers begin their search online – do they end with you? Let our professional marketing efforts put you ahead of your competitors. Optmize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

2 Comments, Written on November 24th, 2009 , iMarketing Consulting, SEO, SMO Tags: , , , , , , ,
Why I Am A Bad Search Engine Optimizer (SEO guru)
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That’s it, I admit it. I am a bad SEO guru. I have a fundamental belief that this online marketing stuff is not rocket voodoo science, and therefore I don’t approach it that way. I don’t present it to my clients that way. I am flawed in that I, as Dave Ramsey refers to it, am a business person with the heart of a teacher.  I operate with great transparency, wishing to show my clients how this online marketing stuff works and letting them know exactly what I’m going to be doing for them.

There’s no “super secrets the SEO gurus don’t want you to know”. Well, maybe those that are taking exhorbitant fees each and every month, running PPC ads and doing very little to enhance your website, they have a secret that they aren’t optimizing your budget.

And those that would use your monthly retainer to buy crap links in bulk (so 2003, and now a black hat tactic that is certain to earn penalty or blackball from the search engines) or engage in black hat seo design and practice.

And the hard sale. I simply cannot stand the hard sell. “Buy NOW! Super Secret SEO guaranteed to get you to the #1 position!”

I’m an internet consultant, not a used-car sales person.  [And I've seen the ranking reports for that #1 position, it's usually on their own business name. Which for most businesses in local search - they should rank first if their consumer is searching for them with their business name. Even worse are rank reports generated to illustrate high search engine ranking on crap keywords with very little consumer interest.] Oh yeah, I can show you that too in search engine optimization reports. What I use is actual benchmark data on consumer interest in the target keywords. It’s just how I roll. It’s about transparency and keeping the client’s best interests at heart – not mine.

I want to teach my clients what is essential about how to manage their most valuable online asset – their website – or rather, their online market presence. Can you, the savvy business person, learn all about SEO for free? Yes! The information is out there in abudance, on the internet. However, the old information is out there too and wrong information and what used to be white-hat-but-is-now-black-hat is also out there. Well, it’s just a full time job staying on top of the cutting edge social media and seo best practices. And that’s what I’m here for.

I want to offer a service and my philosophy is that business owners are in the business of running their business. The reason they outsource their accounting, web design, marketing, or any other thing you can think that you have done for your business, is that they don’t have the time, desire or talent strength in that area. They are willing to spend some of their hard earned money on a search marketing professional who is an expert in the area of internet marketing.

For example, I can design web sites, but I’m definitely not great at it. It’s not my thing. I can write keyword-rich copy and know all the effective elements of building a strong search engine optimized website, but I’m far less talented than good copywriters. So, as a business person I would hire one to do it for me. If you need an expert in online marketing and search engine optimization, take the time to hire an expert with years of experience and a large portfolio of satisfied clients.

I have a partner approach. I’m not going to hide my techniques from my client. I’m going to show them what I’m doing. I’m not going to hoard all the data and produce obscure hard-to-understand information to them. I’m want to teach them what it means and share my expertise in SEO.

And that is just terrible!

The SEO industry is afraid of their clients questioning what it is they are paying for. They don’t want the business owner to learn a little about how easy online marketing is and trying to steer their marketing strategy themselves. They do not like SEOs like me, who feel that they should not gouge the small business owner for effective SEO marketing.  They don’t like SEOs like me:

Open, Transparent, a Teacher.

Sure, I won’t make 6-7 figures doing it this way. But I’m okay with that. I’m here to serve and to teach good SEO and internet marketing to help businesses succeed.

What I love to do is teach. And I am here to share my decade of internet marketing experience, expertise and time spent becoming certified and credentialed. I love this iMarketing stuff. I live, eat and breath it. It takes a ‘special’ type of person to love reading anlaytical data like I do and searching out trends and chasing the consumer. I know my customers appreciate my passion and expertise in SEO.

So, I steer clear of advertised phrases like “Beat Google!”, “Manipulate Google!”, “Super Secret SEO Tactics Guaranteed to Obliterate the Search Engine as we all know it”, blah blah blah. Yeah, give me that pill and I’ll lose 42 lbs. and have rock hard gluts in 3.5 days too. You don’t have to manipulate anything to have sound, quality search engine optimization on your site that will direct consumer traffic to you, so that your business can succeed.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for.

To get the most of your internet presence, visit Idaho SEO. 71% of all consumers begin their search online – do they end with you? Let our professional marketing efforts put you ahead of your competitors. Optmize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

8 Comments, Written on November 16th, 2009 , iMarketing Consulting Tags: , , , , , , ,
Think Facebook is for kids and Twitter is a bunch of noise? Think again.
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In my last post, I quoted that social media will most likely become just as important as content creation and inbound links for priming the SEO pump.

While not necessarily a statistically significant sample, this Cone Media survey confirms that of the online users sampled, social media is the emerging new trend in marketing dialogue.  Read the article on SEO social media: Facebook and Twitter at Idaho SEO blog.
To get the most of your internet presence, visit Idaho SEO, optimize your website, optimize your business, maximize your revenue. 71% of all consumers begin their search online – do they end with you? Let my professional internet marketing efforts put you ahead of your competitors. As a trained marketing specialist and skilled web design consultant, I will optimize your website so you get found.

4 Comments, Written on November 3rd, 2009 , iMarketing Consulting, SEO Tags: , , , , , , ,
When Two Worlds Collide: Social Media Marketing & SEO
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From Hubspot’s marketing blog, I read an excellent article on social media.

As an e-commerce business, what do these developments mean for you?  In short, the worlds of social media and search have collided. In summary:

1. Search traffic to social media sites will make Twitter and Facebook even more ubiquitous. Expect social media to be as indispensable as the phone. It already is for many. With a flood of traffic from search engines, it’ll be impossible for web users to avoid social networks.

2. Search will eventually become personalized to each user based on their social media activity and friends’ activities. All of the basics of SEO will still be important, but your social media presence will be a critical part of securing your search traffic.

Twitter was purported to be in talks to license their full feed of Tweets to Google and Bing for real time display of all of Tweets in their search engine result pages.

Well, that has happened. Only, it’s even a bigger deal than that. Facebook has joined the party and made it a foursome.

Here’s the news:

  • Bing licenses Twitter feeds and launches Twitter search. (Microsoft)
  • Bing licenses Facebook feeds. (ReadWriteWeb)
  • Google launches Twitter search. (Google)
  • Twitter Founder  Ev Williams announcements of the Google Deal and Bing Deals. (Twitter)
  • Google launches social search in labs.  (ReadWriteWeb)

Social media will most likely become just as important as content creation and inbound links for priming the SEO pump. To get the most of your internet presence, visit Idaho SEO, optimize your website, optimize your business, maximize your revenue. 71% of all consumers begin their search online – do they end with you? Let my professional internet marketing efforts put you ahead of your competitors. As a trained marketing specialist and skilled web design consultant, I will optimize your website so you get found.

2 Comments, Written on October 28th, 2009 , SEO Tags: , , , , , , ,
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