You have your website, you’ve created a business Facebook page and have a Twitter account. You feel like you have put your business out there in the digital world and then…now what? How can you most effectively use your social media profiles to find prospects, gain clients and maintain relationships? Also, why stop there? Facebook may not necessarily be the best social mediasphere to have your business online. Twitter followers may not be your best target customers or prospects. How can you know where to be online and how to best use your [limited - come on! we're small biz owners here.] online marketing and SEO efforts. There are other very effective social network options that may be better suited for your business and finding your best target (and revenue producing) audience.  It’s now no longer about being present on social media, it’s about  maximizing your presence on every relevant social media service. Facebook and Twitter don’t allow very much branding within their generic profiles, they also don’t share usage data (or analytics). Building a more personalized social network will not only allow you to stand out, but customize your users’ experience as you wish it to be.

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