SMO « Idaho SEO | Search Engine Optimization

Social Media – know where your efforts will net you the most results

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With the blinding growth of online social network marketing, where can your business net the most results to engage your target audience? The first step is to know which of the social media-spheres are now getting indexed by search engines. Just the past year did Google, Bing, and Yahoo settle on an agreement with social media sites such as Facebook and Twitter to include them in SERP results. So now the question to ask your SEO is which one can your business net the most results from your SEO efforts and which Search Engine prefers what social media sites?

You Tube-Picasa-Twitter-Flickr-Facebook-MySpace-LinkedIn-Digg-Delicious-Reddit-Stumbleupon

Try to set aside some time every day to actively participate in online communities relating to your field or running a business. Simply getting your voice out there and talking with others who have similar concerns to yours is a powerful way to make contacts.

That’s why calling on a professional SEO to help develop your online strategic marketing plan is the sound choice. Researching target markets, consumer groups, evaluating the effort for your business (meaning how are you going to get business from any given effort) against the return on that effort and measuring the benchmarks for success are all what professional SEOs could provide to you for social media marketing, which leaves you to the most important business – that of running your business.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for. To get the most of your internet presence, visit Idaho-SEO. 71% of all consumers begin their search online – do they end with you? Let my professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

Written on January 18th, 2012 , iMarketing Consulting, SEO, SMO

Social Media Optimization – it’s the new SEO

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In the world of internet marketing, the newest industry shift is at hand. As Ben Elowitz points out what is apparent in the internet marketing industry, it’s no longer about gaming search engines and buying up paid click keywords. Successful internet marketing now includes optimizing your social media presence. The evolution of consumer use of the internet has evolved from from research, to search, to validation and now is at social interaction. It’s this new step in the funnel that enriches the ability of digital and even brick-and-mortar businesses to engage customers and capture interest. From the use of Twitter apps in customer service communication to building a niche tribe who is searching for your solution through social networks, the internet has established its dominance in business application and taken marketing to its most interactive level in history.

But it’s not just about jumping onto the bandwagon of Facebook or MySpace pages. It’s about recognizing the quickly increasing value of social networking and integrating it’s use in the most effective method for your business. Whether you finding new prospects, engaging existing customers, expanding your product exposure or deepening the relationship with your existing loyal followers, social media is a valuable tool and to deny that is to become the next DoubleClick or Friendster.

That’s why calling on a professional SEO to help develop your online strategic marketing plan is the sound choice. Researching target markets, consumer groups, evaluating the effort for your business (meaning how are you going to get business from any given effort) against the return on that effort and measuring the benchmarks for success are all what professional SEOs could provide to you for social media marketing, which leaves you to the most important business – that of running your business.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for. To get the most of your internet presence, visit Idaho-SEO. 71% of all consumers begin their search online – do they end with you? Let my professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

Written on November 2nd, 2010 , iMarketing Consulting, SEO, SMO Tags: Idaho Falls SEO, Idaho SEO, Idaho SEO Expert, search engine optimization, SMO, social media, social networking, social-media optimization, website optimization

Go beyond Facebook and Twitter for your social media optimization

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You have your website, you’ve created a business Facebook page and have a Twitter account. You feel like you have put your business out there in the digital world and then…now what? How can you most effectively use your social media profiles to find prospects, gain clients and maintain relationships? Also, why stop there? Facebook may not necessarily be the best social mediasphere to have your business online. Twitter followers may not be your best target customers or prospects. How can you know where to be online and how to best use your [limited - come on! we're small biz owners here.] online marketing and SEO efforts. There are other very effective social network options that may be better suited for your business and finding your best target (and revenue producing) audience. It’s now no longer about being present on social media, it’s about maximizing your presence on every relevant social media service. Facebook and Twitter don’t allow very much branding within their generic profiles, they also don’t share usage data (or analytics). Building a more personalized social network will not only allow you to stand out, but customize your users’ experience as you wish it to be.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for. To get the most of your internet presence, visit Idaho-SEO.

71% of all consumers begin their search online – do they end with you? Let our professional marketing efforts put you ahead of your competitors. Optimize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, don’t rely on kids just out of college, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.

Written on September 27th, 2010 , iMarketing Consulting, SEO, SMO Tags: Idaho Falls SEO, Idaho SEO, Idaho SEO Expert, search engine optimization, SEO, social media, social networking, website optimization

Social Media – Don’t jump on the bandwagon

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I just read an article by my favorite internet marketing guru in which she mentioned that jumping on the social networking bandwagon can be more like social NOT working. With all the social media sources and outlets, trying to tackle them all at once could end up causing a lot of frustration and unproductivity. It’s TRUE!

While I have said before that the world of online social networking gives you more opportunity than ever to interact with your clients, prospects and visitors – OUTSIDE of the transaction moment. There’s so much out there now in the online social media world, it’s hard to know which ones are more than one-click-wonders, up and coming into the mainstream internet marketing “must-haves”, or are here today – gone tomorrow (anyone remember Friendster?! The online social network grandfather of MySpace and Facebook which died a sudden death when their technology infrastructure couldn’t keep up?). And most important to know which one is going to gain you the most return on effort and return on investment?

Jumping on the bandwagon of social networking and social media marketing is easy, it’s made for the do-it-yourself-er business person, however knowing your options and developing your strategic plan to find out where your target market actually IS before you spend a lot of effort to place yourself there will save you hundreds of your own hours. For example, digital marketers are loathe to place themselves in the paper yellow pages when they know their target market is solely online in cyber world.

That’s why calling on a professional SEO to help develop your online strategic marketing plan is the sound choice. Researching target markets, consumer groups, evaluating the effort for your business (meaning how are you going to get business from any given effort) against the return on that effort and measuring the benchmarks for success are all what professional SEOs could provide to you for social media marketing, which leaves you to the most important business – that of running your business.

Using the best possible, objective search engine optimization and online marketing strategy for your business is the only answer for good marketing. And that’s what I’m here for.

To get the most of your internet presence, visit Idaho SEO. 71% of all consumers begin their search online – do they end with you? Let our professional marketing efforts put you ahead of your competitors. Optmize your website, optimize your business, maximize revenue.

Are you where your consumers can find you? Are your competitors? Bring a decade of internet marketing experience to your marketing department, email Idaho SEO for expert SEO consulting services to get your website and marketing strategy optimized.