Search Engine Optimization – you know you need it but what is it? Idaho SEO’s consulting services start like this:
Step 1
Optimizing your site itself. The keywords, the content, the basic infrastructure.
Step 2
Optimizing your site design – for consumers and ease of use. This is the start of the sales funnel. Not just with keywords, but optimizing it for consumer use. You have the shopping cart, you have the product, but unless you have a dedicated consumer base who you are selling to, your site lacks some validating factors. Consumers need to trust you before giving you their credit card, so it’s wise to have some other forms of validation on the site. There’s also some online design issues that could be developed to better help consumers to get into that sales funnel.
Step 3
Off-site optimization – linking to other sites and sources. Not just for page rank, but today’s consumers are doing their research before making purchases, so using external sites to not only link back to your site, but to develop your online business and let consumers get to know you. Also, using external website sources to build out your own site provides both SEO and validation. This all works together to not only improve your site’s ranking and SEO (which increases your presence in search results) but by doing basic optimizing marketing, you are increasing your ability to get consumers to find you and come to your site (and therefore buy from you – making revenue for you!)
Step 4
Social media optimization. This isn’t just about getting a facebook page or create a youtube clip, but how to most effectively use your online marketing efforts to gain market share, create brand awareness, find prospects and turn them into consumers, and finally how to grow that business to consumer relationship to establish loyalty to you.
Step 5
Measuring and contrasting. The beauty of online marketing that I have seen develop over the past decade working for companies like DoubleClick (now owned by Google) is helping businesses learn how to measure every single marketing effort. With analytics, you can measure every marketing effort and calculate an accurate return on investment. This is a very important factor for small do-it-yourself business owners like you since your time is better spent on running the business, not on figuring out whether or not your twitter posting is gaining prospects and turning those into consumers.
So, with that all that said, there’s a lot more to optimization than just plugging some keywords and submitting your site to search engines & directories.
“You Gave Away the Secrets!”
Other marketers reading this site are now screaming and pulling out their hair that I just laid out the “secret formulas of SEO!” Well, it’s not a secret and I know that you, business owner, are perfectly adept at going out and downloading Google’s .pdf on SEO 101. I’m not selling off the farm by providing this information. What I do know that as a business owner, your time is more effectively spent in the business of running your business. What you need and why you are here is an expert, an industry-veteran with more than a decade under my belt, to provide expert internet marketing services to optimize your business.
Give me a call today and let’s start your internet marketing plan and optimize your website, optimize your business and maximize your revenue!
303-587-1357